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Dr. Tzong-Ru Lee

Dr. Tzong-Ru Lee

Vice Chairman of IAAS
National Chung Hsing University
Taiwan

Biography

Dr. Tzong-Ru Lee is a professor at the Department of Marketing, National Chung Hsing University, Taiwan R.O.C. His research interests include SCM and decision making, agriculture innovation, Internet marketing and e-commerce, Logistics, Management science, Technology and Innovation, etc.. He serves as International Committee General Convener of CIBED, Fullbright Visiting Professor to USA, Vice Chairman of IAAS, international adviser for Small Businesses of EBRD, and conference lecturer of Asia-Pacific Economic Cooperation (APEC). He has published 6 books and more than 225 articles in domestic and international journals. He also is the chairman of IAIC conferences from 2016 to 2020 and editor-in-chief of IJAITG.

Research Interest

Sustainability, Agriculture Innovation, Block chain, Value chain, Supply chain, Logistics, Marketing